Conceptualized, produced, and executed a 3-part brand campaign titled “Be Your Own Hero.” It was a series featuring Landis clients sharing their homeownership journey and how working with Landis helped them get closer to owning their home. The campaign consisted of video testimonials shared across owned channels, which was supported by long-form blog posts and photography. To make the campaign fully integrated, components of the campaign were used in paid ads, email marketing, and OOH.